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Even though many claim affiliate marketing is dead, that is not true. Data show that over 80% of brands offer affiliate programs. Also, almost 16% of online orders are attributed to affiliate marketing.
Digital marketers believe affiliate marketing will become the crucial way to acquire customers. There is a space for new people in affiliate marketing since it’s a proven method to generate money.
However, many people don’t believe affiliate marketing can bring benefits, mostly because of misconceptions about affiliate marketing.
This article will cover the most common misconceptions about such marketing and explain why you shouldn’t believe in them.
Five Misconceptions About Affiliate Marketing Debunked
If you are one of the people believing in these misconceptions about affiliate marketing, you are in the right place. This is why these misconceptions are just – misconceptions.
1. Affiliate Marketing Is an Easy Way to Make Money
Many people think affiliate marketing is about creating a page for affiliates to sign up and putting links into the content, which is not true.
In fact, affiliate marketing is considered a crucial digital marketing skill by 40% of digital marketers. Becoming a successful affiliate marketer takes a lot of time, effort, and skills.
The most crucial skill all affiliate marketers should have is the ability to build community and influence opinions. So, if you want to earn money without effort, you better skip affiliate marketing.
2. It Is Expensive to Start
The trust is – affiliate marketing is one of the cheapest businesses you can start.
All you need is a website that you can build for free. To start, you can also write blog posts and create content yourself. You can also invite guest bloggers and free authors to contribute.
Also, you can learn all these skills for free via various courses that are available online. It will take you longer to succeed, but this is the cheapest way.
3. More Traffic, More Sales
This is one of the most common misconceptions about affiliate marketing. Traffic is one of the things you should look to have if you want a successful affiliate marketing business, but not crucial.
When it comes to the traffic, it is more important whom you attract to the site and whether you have the right placements.
Also, your website should be optimized for affiliate marketing. You must use the right keywords across your site, have engaging content, and have a fast-loading website.
4. Affiliate Marketing Is a Terrific Source of Passive Income
To become an affiliate marketer, you need to drive traffic to the website, create content, perform SEO, communicate with your audience, and much more. While you can outsource most of these things, you still have to manage all activities.
Affiliate marketing rests on good communication between program managers and affiliates. This is something you have to work on constantly.
So, there is no way to turn affiliate marketing into a 100% passive source of income.
5. Affiliate Marketing Only Works for Certain Niches
It is true that some niches are more popular for affiliate marketing while others aren’t. However, that doesn’t mean you cannot succeed as an affiliate marketer in the less popular niches.
Popular niches are saturated with competition, and it is hard to succeed. But the internet is big, and there are affiliate programs in every market.
Now that we debunked some of the most common misconceptions about affiliate marketing, you are on a good track to building a successful affiliate marketing business.
The crucial thing you should remember is that affiliate marketing, just like anything else, requires effort and time.