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Creating a website for wedding planners is, for a web designer, a stimulating experience! It is a recently born and constantly growing profession. Being aa pron increasingly popular figure when organizing a wedding event, it goes without saying that there is no lack of competition. A professional website is absolutely necessary to stand out. It’s best to include a fun aspect in your site, like a wedding hashtag generator to keep your engagement rates high.
The wedding planner is a specialist in the sector able to understand what exactly the spouses want, who do not have the time or the skills to plan their wedding. The profession cannot be improvised: it implies specific knowledge acquired through field experience and training courses.
To be competitive and stand out, therefore, a well-made website is essential.
What are we talking about
5 fundamental tips for a perfect wedding planner site !
If you are a wedding planner you know that skills are not enough. It is necessary to focus on the creation of a website that acts as a business card through which to highlight one’s talent, knowledge and work performed. Remember, then, that those who decide to entrust the organization of the most romantic day in their life to a wedding planner do not go blindly, but make sure to contact the best: an experienced and talented professional . The fastest way to understand if you have these characteristics is to view your work directly on your site.
Describe who you are and where you work
If you want to win the trust of a potential client, first of all you need to talk about your career, your studies and the work performed. By doing so, empathy is immediately established with the reader, who understands how much passion you put into your work. The first section of the site to work on, therefore, is the one where you introduce yourself: “Who I am” and “Where am I”. A good idea is also to include at the bottom the comments of the customers you have already served, followed by a map with all the directions to reach you.
Focus on content
How to increase customers? How to grab their attention when they enter your site? Inserting quality photos that can enhance your works is certainly useful. But that’s not enough.
It is very important to focus on quality content , able to answer the doubts and questions that the spouses ask themselves when thinking about their wedding, and for which they seek information on the internet. The contents, therefore, must be written in an SEO perspective, that is, optimized for search engines. This makes your site come out among the top results for example of Google, based on some keywords. Search Engine Optimization is a precise strategy developed by a professional web master, which will make your site appear high in the search engines when users search for words like “best wedding planner”, “organize wedding in Rome “,” fairytale wedding “,” Milan wedding to whom to trust “etc etc, just to name a few.
Explain how the event is organized
On your Wedding Planner site it is necessary to illustrate to potential customers what kind of services you offer and which suppliers you rely on. A page where the user has the possibility to choose how to personalize his event is of enormous importance. Distinguishing yourself, in this sense, will play a crucial role because it is precisely on the basis of the particularity of your services that you can differentiate yourself from the competition.
A catalog with a wide choice of decorative elements, floral scripts, locations and themes to be inspired by (vintage-themed wedding, classic, romantic, with references to nature, etc.) offers the user the opportunity to imagine more realistically the day of his wedding, stimulating their imagination and helping them understand what they really want.
Show quality images
To be successful, your website must also be full of fascinating photos of the work you have done. The visual impact is a crucial element in convincing the future spouses that you are the best wedding planner on the square . Collect the most beautiful photos of your wedding events: nothing can convey the harmony of a refined atmosphere, the grace contained in a detail, all the love that is breathed in the air better than a photo.
Answer the questions
A site for strategic wedding planners cannot fail to have a form to request free estimates or send questions. It is a very useful feature because it gives users the possibility to have a quick contact with you and to clarify their ideas. In this job, speed, combined with accuracy, is everything.
How can I help you create your wedding planner website
Are you unfamiliar with the web? Don’t have the skills or the time to carry out a project that lives up to your expectations? Contact a professional! I am a freelance web designer expert in web marketing, for years I have been creating websites for professional wedding planners. I live and work in Pescara , but I follow projects all over Italy.
Here are some examples:
Check out my latest works in the Portfolio section!
- Consulting for domain choice and hosting
- Custom graphic design
- Simplified control panel for content management
- Creation and implementation of “static” content (eg. About me page, Contact page) + “dynamic” sections ( portfolio and blog )
- Contact forms
- Integration with social networks
- Mailbox configuration
- Graphic optimization for mobile devices
On request: positioning on search engines (for local and national keywords).