AI in marketing is the use of software to make automated decisions based on data. AI uses data about the audience and economic trends to enhance marketing efforts.
This is why AI in marketing is so crucial.
With AI, marketers can determine what is the best time to serve a particular message and then send it without any effort from humans.
Also, AI provides insights into the best ways to communicate with customers, insight into customer habits, and future trends.
Some examples of AI in marketing include chatbots, personalized recommendations, ad targeting, and dynamic pricing.
If you were thinking about using AI in your business, here are the advantages of AI in digital marketing you should know.
What are the advantages of AI in marketing?
You should know the six advantages of AI in digital marketing before considering including artificial intelligence in your marketing efforts.
1. Personalized and relevant messages
98% of marketers agree personalization is a crucial part of every marketing strategy.
With AI in marketing, you can collect data that will help you to understand user preferences and create tailored strategies based on the data.
AI helps you to personalize at scale. You can create segments of people based on particular interests or data, and create a tailored message for them.
This is what Amazon and Netflix use to show you products and shows you might be interested in.
2. Lower costs
AI in digital marketing saves you the money you would otherwise use for digital marketing specialists, market research, and (sometimes) content creation.
Of course, you will still need to invest in the AI software and the people who will run it, but you can say goodbye to the costs of data and market research.
Finally, with the lower costs, you will see an increase in the overall ROI on your marketing investment.
3. Access to real-time analytics and insights
This is one of the most valuable advantages of AI in marketing. Artificial intelligence helps you to collect data and insights about your customers in real time.
This makes it easier for marketers to spot trends that wouldn’t be visible otherwise. You can check how your audience interacts with your brand daily, how they move through the sales funnel, and what triggers their purchasing decision.
Again, you can use this knowledge to create content that will resonate with your audience.
4. Ability to predict the future
Predicting the future has always been one of the core goals of every company. Each business wants to know what is the next trend and what will customers want next.
This is one of the reasons most companies have large marketing budgets.
If companies are able to predict what customers want, they can create products tailored to those needs and earn lots of money.
AI in marketing helps with this by creating predictive analytics about the customers.
Artificial intelligence can analyze big chunks of data faster and better than humans.
Based on the data, companies can create informed decisions.
5. Improved user experience
By providing tailored content to your audience, you can increase customer satisfaction and improve their experience with your brand.
Your audience will find what they need on your website, and once they are ready to buy, you will be the first on their mind. Also, statistics say customers are more likely to be attracted to brands that use AI in marketing.
6. Shorten the sales cycle
Artificial intelligence is the perfect tool to incorporate into sales.
With all data that you collect about your customers, you can get a better understanding of customer behavior and their preferences.
With this knowledge, you can offer tailored options to your customers that will make them buy faster.
You can, for example, install chatbots and automate and personalize questions and answers. You can connect these tools to your website and social media profiles to create conversations with your audience and provide the effect of humanity.
Final Thoughts
AI is an extremely valuable tool in marketing that can enhance user experience and streamline the whole process.
To sum up, here are 6 advantages of AI in marketing:
- AI helps companies create personalized and relevant messages
- AI reduces costs
- It gives access to real-time data and analytics
- It can predict future trends better and faster than human
- AI helps improve user experience
- AI shortens the sales cycle
