When online competition continues to increase. Plus so many new websites that have appeared. It is important to rethink your business’s SEO and Content Marketing strategy. Investing in SEO, it seems, remains an important factor.
SEO strategy is very important for the future. Whether you use professional SEO services or have your own team of webmasters, these 12 best SEO strategies are worth considering.
A website, must meet special requirements. Which of course, is determined by search engines like Google. And, this is where the best SEO strategy you must apply because SEO is very important to compete in search engines.
Over time, the factors that determine a website’s ranking on search pages are changing. Along with changes in the mechanism or how the search engine algorithms work.
You need to stay updated! The latest SEO trends or trends. So you can update the website. To ensure that, your site remains on the top pages of the search engines. Reach more prospects and customers.
So, here are the 12 Best SEO strategies for 2021
1. Snippets Dominate Click Search
Google has grown. And it’s very fast. What’s more, the last few years in providing a better search experience for users. One of them, through the Snippets feature (Featured Snippets).
Featured Snippets usually appear above the number 1 organic search results. Usually referred to as “Position 0.”
To take advantage of this feature and drive more clicks to your website, you need to provide clear answers to frequently asked questions on your website. These are commonly known for their frequently asked questions (FAQs).
Featured Snippets are evaluated and upgraded to the top depending on the quality. In this case, absolutely based on Google’s algorithm.
Don’t take this trend lightly, as 54.68% of clicks from Google come from Snippets – proving that they drive more than half of search engine clicks.
Featured Snippets represent a great opportunity for content creators. Because, it gives you the ability to generate more organic traffic. Even if you are not ranked in the top number 1 position.
Read: 10 Good and Correct Ways to Write SEO Friendly Articles
2. Influencers Should Use SEO
People often feel inundated by annoying advertisements and are looking for information they can trust and authentic reviews.
This has led to an increase in influencer marketing. People are much more likely to engage with people they are respected and famous than with advertising.
Influencer marketing can be referred to as a promotional strategy, or marketing through influencers on social media. Like YouTube, Instagram, Twitter, Blog, and others. This kind of marketing system is quite effective when people are tired of various offers through conventional types of advertising.
Digital marketers are, for the most part, increasing their investment in this type of influencer marketing. Because it has been proven to give very good results. According to Linqua , “39% of marketers, increased their influencer marketing budget in 2018″. And 30% of online marketers spend between $ 25k and $ 50k on influencer marketing.
In the early stages, you may be wondering, how does this relate to SEO?
Hiring or partnering with influencers can help you increase the reach of your content. This generates more traffic to your website. They can also help you build valuable backlinks.
As you know, backlinks are one of the most important factors that Google uses, when evaluating web page rankings.
When developing an influencer marketing strategy, consider what type of content you want them to create. And how it can link back to your business web.
In that case, make sure to partner with influencers who are relevant to your industry and audience. If they are an authority figure with a strong digital presence, their backlinks could turn out to be gold.
If you invest in influencer marketing, you will not only increase brand awareness and generate leads, but you will also improve your search engine rankings.
3. Website Security Is A Must
User safety is another trend that seems to have little to do with SEO. However, it is very important to the user experience.
If a user feels insecure about visiting a web page, then they are very likely to leave quickly. Or if they see an “Not Safe” warning appear, they may decide not to continue to your page.
As a result, a high bounce rate can affect the position of your siteu page in the organic search listings.
It is important to enable the HTTPS protocol for your site. HTTPS provides users with a secure connection that is encrypted and authenticated.
According to Google, HTTPS “helps prevent intruders from tampering with the communication between your website and your user’s browser.”
Google wants to provide a safe browsing experience to its users, so that those who implement HTTPS become one of the minor SEO metrics or scores.
If you try to collect personal information from users, on your site through forms, then you have a responsibility to protect their privacy.
This goes doubly when you create a job application form or similar, collecting reams of highly sensitive data in one go. If you use a reputable form builder, you can be more confident that private information stays private.
It is very important to assure your users that their data will be protected. As long as they stay on the website.
There are still many vulnerabilities on the web, but every day there are new security measures that can be applied to a site.
4. Voice Search Optimization
Before the existence of innovative smartphones, people searched by entering words (keywords) into the search engine box on their PC.
Keywords or keywords are born out of this behavior. With the increasing use of mobile devices, voice search is becoming a popular trend among internet users.
These searches are not only performed on cell phones, but they can also be performed on voice assistants such as; Amazon Echo, Samsung Smart TV, Voice Pod, etc.
Knowing how to optimize your website for voice search can help generate more organic traffic. So you need to consider incorporating voice search into your best SEO strategy.
But how do voice searches help with an SEO strategy?
Voice search affects SEO in a big way. Because it’s all about asking questions by voice. Instead of entering a search query. Furthermore, these terms became more precise.
However, when using voice search, the search engine has to do a lot more work to get to the relevant information, which users are looking for at the time, making short keywords less important.
This change is at hand! Given that, by 2021, it is expected that more than 50% of all internet searches will be initiated via voice. Therefore, your content must adapt to this new trend. If you want to stand out in search engines.
5. Mobile UX Will Determine the SEO Strategy
A website that doesn’t have a mobile version, can lose most of its users. This has been in effect since the last few years. And it will have a bigger impact in the coming years. Since mobile webpages are a trend that is getting more and more popular in 2020, then you should incorporate this into your best SEO strategy in 2021.
Especially since more and more people in the world are getting smartphones. Moreover, it has been supported by better internet access speeds.
However, technology and the way people find information via mobile devices is becoming increasingly sophisticated. So it’s not enough just to have a responsive website – Mobile UX should be easy to read, grab people’s attention, and then have the ability to answer their questions or at least make them happy.
Studies show that, 4 in 5 consumers perform local searches on search engines using mobile devices. And searches on smartphones are 88%. Meanwhile, searches on computers and tablets combined to be 84%:
As more people search from smartphones than from computers, it is important to have a mobile version for websites, in order to reach potential users.
6. Video as a Source of Information
Just as voice search is becoming more and more popular, videos on the internet are increasing exponentially. Studies from Google and other organizations show that, 6 in 10 people prefer to watch videos online, rather than television. In many ways, it seems that YouTube has now become the new TV.
Internet users today, especially the millennial generation, prefer to get information through online videos, whether for academic purposes or just for entertainment.
That is why implementing online videos should be a concern for business people. Quality videos can attract many users. If it’s dynamic and doesn’t put the viewer to sleep.
But how does this affect SEO?
To reach more people with video, you need to optimize it for search users. To do this, use appropriate keywords in the description and title of the video.
7. CTR and Dwell Time Will Be Important Ranking Factors
As people become accustomed to fast internet connections and information at their fingertips, website and email click-through rate (CTR) and Dwell Time (aka the amount of time someone spends on a web page before bouncing) will be even more important to the success of SEO efforts. You.
Both metrics are important. Because it shows deep insight into web searcher satisfaction. The length of time someone stays on another clicked page or link can inadvertently tell you, the marketer, how interested they are in your content.
The more time spent on a page, usually shows how satisfied someone is in finding what they are looking for.
One thing to note is that in SEO, dwell time is different from CTR. In CTR that tracks the number of people who clicked on a link based on the number of views on the SERP, whereas dwell time is more interested in what people do after they click on the page, not the number of people who click on it.
8. High quality content is more important than ever
Online advertising still works to drive business, but it will become more and more expensive in the coming years. And unfortunately, there is no guarantee that customers will respond to your ad.
Ninety-one percent of total ad spend, viewed in less than one second; this led to $ 38 billion in digital ad spend wasted in 2017.
That’s why creating high quality content is an essential element of the best effective SEO strategy.
Users want content that’s relevant, helpful, and timely – and that’s what Google tends to reward with higher search engine rankings.
People head to search engines with questions, and your web page needs to provide answers.
The content must be well researched and follow a logical structure that makes it easy to navigate and read.
Quality, informative articles are the only type of content that will grow a website’s popularity in 2021 and beyond. Online consumers are quick to detect and ignore web pages or blog articles that are too sales-oriented.
According to the Economist Group’s “Missing the Mark” Report, “71% of readers say they are turned off by what looks like a sales pitch.”
What people want is educational content that is delivered to them in an easily digestible form, such as blog posts, videos, podcasts, infographics, etc.
9. Users Demand Great Digital Experience
No matter how good your content is, nothing matters if your web page doesn’t load fast or if it has a complex user interface.
It is evident that internet users leave web pages! If it doesn’t load in a few seconds, it becomes a very important factor in the world of SEO. In fact, a 1 second delay in page load time can result in a huge loss for your business.
Once you have increased page speed, you should also focus on the user experience.
Navigation must be logical and easy to understand. Don’t use words or jargon that your audience doesn’t know. Even though you may think something is creative or clever, you need to put yourself in the viewer’s shoes.
Do they understand what you mean in a split second? Otherwise they will bounce off your web page and return to the SERP. A high bounce rate will negatively impact your website’s SEO ranking.
These factors are the difference between your web page being in the top search engine position or not.
10. Content Length Issues
Web pages containing longer, high-quality content usually get higher visibility these days. Why is that? Yes, the fact is, that, internet users prefer to get all the information they need from one reliable source.
Research has shown that pages with articles of 2,000 words or more typically get more readers than articles with fewer words.
But high word counts are not enough – the content has to be comprehensive and rich enough to answer all questions. Can answer closely related questions.
Also, the more time a user spends on a web page, the more likely it is that Google will reward the page with more organic traffic.
Ideally, you should publish high quality content on a consistent basis. So, your website will always remain active and fresh in the eyes of Google and its ranking algorithm.
11. New Trend of Artificial Intelligence
Artificial Intelligence or artificial intelligence ( AI ) is one of the most important technologies today. And it is used in a variety of industries to create unique and personalized experiences for consumers.
Companies like Google use artificial intelligence to provide better search results to their users. So how did AI become the new norm in Google’s algorithm? Let’s check the timeline:
How does artificial intelligence work?
Without studying the complex technical aspects, artificial intelligence has progressively studied the characteristics of what makes published articles valuable or not.
Then, AI automatically classifies web pages and ranks them – with excellent precision. This has come true; companies like Google are implementing this technology right now.
12. Use of Other Search Engines
Currently, Google is considered to be the best internet search engine available. And they are constantly updating their platform to improve user experience. But are there any other search engines that compete with Google?
While it’s unlikely that Google will lose its popularity, there are other search engines out there.
Platforms like Amazon require you to optimize your content, based on their standards, along with smaller search engines like YouTube , DuckDuckGo, and Bing.
So before posting content on your website, make sure that you can rank well on other search-enabled platforms.
Conclusion
SEO is very important today for businesses regardless of the industry. While this doesn’t just refer to the use of keywords – it also requires optimizing the content for the user.
After all, Google is a search engine that processes information based on how search users behave and is getting more and more accurate, which means that, every year new trends emerge that change the way information is published on the internet.
This ensures that, all users can answer their questions within minutes (or even seconds).
If you are already familiar with this trend, then that’s great – now is the time to multiply it. So that you can generate more targeted traffic from Google.
Thus the 12 best SEO strategies for 2021 that are trending. Hope it is useful..
